METHODS
PACKAGING AND BRANDING DESIGN
Overview:
Method's Laundry Line emerged as a fervent endeavor, meticulously crafted to delve into the realm of minimalist yet sophisticated design within the unexplored realm of packaging. Drawing inspiration from the established paradigms of renowned laundry brands, I embarked on a transformative journey. Infusing vibrancy into a conscientiously eco-conscious narrative, I meticulously curated a kaleidoscope of colors to reinvent the conventional perception of laundry detergents. My endeavor centered on the creation of four distinct packages, each bearing subtle yet harmonious resemblances, unified by a singular vision. Problem:
Crafting this product posed a formidable challenge, primarily in the endeavor to seamlessly integrate copious amounts of information onto the product's diminutive back panel without succumbing to visual clutter. To navigate this labyrinthine challenge, I embarked on a series of iterative processes, meticulously refining each rendition of the packaging to unearth the most optimal solution, balancing form and function to achieve a harmonious synergy.
MOODBOARD
SKETCHES
DIE-CUT SKETCHES
FIRST ITERATION
FINAL PRODUCT
solution:
The culmination of Method's Eco-friendly Laundry Brand heralded a watershed moment, unveiling a reimagined and elevated design ethos encapsulated within unprecedented packaging brilliance. Furthermore, this endeavor served as a crucible for personal growth, affording me invaluable insights into the intricate art of packaging design, mastering the delicate balance of conveying information with finesse and flair.
