KELLY

MAHONEY

 graPHIC 

 DESIGNER 

 home 

 about 

TIMESHARE MEDIA

BRANDING REDESIGN

Overview: 

Timeshare Media stands as a premier marketing agency, specializing in the multifaceted realms of radio, television, and social media promotion. In pursuit of a contemporary emblem that epitomized their ethos of 'share your story, win the business,' they sought a visionary redesign. This endeavor extended beyond a mere logo overhaul; it entailed the complete revitalization of their brand identity. Thus, it unfolded as a collaborative journey, wherein we engaged closely with the client to sculpt a visual narrative that resonated profoundly with their mission.

Problem:

Embarking on this venture proved to be an enlightening odyssey, punctuated by invaluable lessons gleaned from client interactions. I gleaned the importance of probing inquiries, even in instances where clients might be uncertain of their precise desires, fostering a deeper understanding of their aspirations. Moreover, I honed the art of soliciting granular feedback, recognizing its pivotal role in refining the design process to achieve the utmost client satisfaction.

SKETCHES

MOODBOARD

FIRST ITERATION

SECOND ITERATION

FINAL DESIGN

MOCKUPS

solution:  

The denouement of this endeavor heralded twofold triumphs: an enriched repertoire of client-facing acumen and the orchestration of a transformative rebranding campaign. Through this collaborative journey, I not only navigated the intricacies of client collaboration but also spearheaded the metamorphosis of an antiquated logo into a beacon of contemporary identity, a testament to the power of design in reshaping brand narratives.